This Privacy Policy explains how Deemart Merchandising LLP and Pretty Loving Thing (collectively, "Pretty Loving Thing", “Deemart Merchandising LLP”, "we", "us", or "our") collect, use, share and process the user information as well as the rights and choices of the user associated with that information. This Privacy Policy relates to all personal information collected during any written, electronic, and oral communications or collected online or offline, which include: our website, located at (“the Site”) through our mobile application Pretty loving thing (“the App”) as well as any other written, electronic, and oral communications with Pretty Loving thing and its representative parties (collectively, the “Services”).

Please read Pretty Loving Thing TERMS AND CONDITIONS and this Policy before accessing or using our Services. If a user cannot agree with this Policy or the Terms and Conditions, please do not access or use our Services.

We may amend these policies at any time, without any prior notice, and changes may apply to any Personal Information we already hold about the user, along with any new Personal or Private Information collected after the Policy is modified. If we make amendments, we will notify the user by revising the date at the top of this Policy. We will provide the user with improved notice if we make any material changes to how we collect, use or disclose user personal Information that impacts the user's rights under this Policy.

Besides, we may provide the user with real-time disclosures or additional information about the Personal Information handling practices of specific parts of our Services. Such notices may supplement this Policy or provide the user with additional choices about how we process the user's Personal Information.

  • Click on the links below to go to a specific section of this Privacy Policy.
  • Personal Information we collect 
  • Cookies 
  • How we use the user personal information
  • Security Precautions 
  • User rights 
  • Retention
  • Third-Party Website 
  • Children Policy 
  • Contact us

Personal Information we collect - 

Personal information is what relates to the users and identifies the data of users like name, address, e-mail, and account number of the payment. This information is taken as per the basis of the location of the user. Personal information did not contain data that has been irretrievably anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify the user.

Information collected by us of the user, but not limited to: 

Direct or voluntary information is provided by the user for the execution of purchase and service contracts. 

At the time of ordering the product, the information collected is the user's first and last name, mailing address, mobile number, email address, payment account, and credit card information. Personal information is also collected when there is a telephonic conversation with the department or when the user fills the survey forms.

Live chat on the website(site) -

The live chat of users on our website may provide some personal information. We recommend that the user should not share any of the information on the live chat by which the respective user is not comfortable. 

Survey and promotions -

In a span of time, we ask the user to fill a survey or participate in the event of promotion, if the user is willing to participate and fill the survey the information is directed to us. We will assemble and store the personal info user provides in connection with the user participation in the Promotion, as well as, but not limited to, your name, date of birth, email address, and mobile number. 

Automatic information collected through the website -

The automatic information includes the time when the user used the website. Other information is user browser type and version, computer (system) and connection information, Internet Protocol (“IP”) address, and the standard web log-in information. If the user accesses the website on any mobile phone, we also collect the location of the user. Here the user can choose not to share the location. 

Cookies and other tracking technologies -

Paste the link of the cookies

How we use the User Personal Information -

The personal information is ONLY used as per the privacy policy and disclosed to the user before starting the process. 

For providing the services -  

The information is used to process and manage the request of the user, which is registered on the website. The information which is with the third party is also working with a contractual obligation, to protect the user information as per the privacy policy. 

Internal uses -

Personal information is used to expand the business and for improvising and innovating the site’s content and functionality of the company. It also stores the data so that whenever a user will come back (re-visit) on the site, we can show a personalized approach to the user. 

For providing customer support to the user -

The information is collected when there is a direct conversation with the customer, this information is necessary to solve the quarry of the customer and to ensure the perennial enjoyment of the user. 

To provide exclusive (services-related) information -

Our administration department will send you the relevant notification for updating the account and services. The communication may include the updating of personal information, account transaction confirmation, tips, and security updates. The service-related updating is not part of the promotional activities, if the user unsubscribes to it then the user can miss out on the important developments related to the services and accounts. 

To Implement Compliance with the company Terms and Agreements or the Policies -

When the user subscribes to our services, the user is bound with the terms and agreements of the company. To safeguard users abide by them, we process the user's personal information by positively monitoring, preventing, investigating, and mitigating any alleged or actual prohibited, illicit or illegal activities on our Services. Subject to the applicable law, we may also process your personal information to investigate, prevent or mitigate violations of our internal terms, agreements, or policies and enforce our agreements with third parties and business partners.

Maintaining legal and regulatory compliance -

Services provided are subject to certain laws and regulations. For example, we process user personal information to pay our taxes, fulfill our business obligations, ensure compliance with employment and recruitment laws, or as necessary to manage risk as required under applicable law.  

Security precautions - 

We maintain physical, electronic, and procedural safeguards created to guard and prevent mismanagement of the user's personal information.

The security measure of the industry includes the standard, technical, physical, and other administrative measures to prevent unauthorized access. We restrict access to the user's non-public personal data to those members (employees) and third parties who need such a piece of information to deliver the products and Services.

Please acknowledge that protecting user personal information comes under user responsibility. We ask you to be accountable for safeguarding user password, secret questions with answers and other authentication information the user uses to access our Services.

If you feel that the security of your account or personal data has been compromised, please immediately contact us at the following email address Please be aware that, despite our best efforts, no security system is impenetrable. In the event of a security breach, we will promptly notify you and the proper authorities if required by law.

User Rights - 

The company will take reasonable steps to ensure the accuracy, completeness of the personal information. The user has the right to modify, correct, and delete the personal information which we collected. To protect the privacy and the security of your personal information, we may request data from you to enable us to confirm your identity and right to access such data, as well as to search for and provide you with the personal data we maintain. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal information that we maintain. You may CONTACT US to exercise your rights.

Retention -

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal information to the extent necessary to comply with our legal, resolve disputes and enforce our legal agreements and policies.

If you send us correspondence, including emails, we retain such information electronically in the records of your account. We will also electronically retain customer service correspondence and other correspondence from Pretty Loving Thing to you. We retain these records to measure and improve our customer service and to investigate potential fraud and violations. We may, over time, delete these records as permitted by law.

Pretty Loving Thing will also retain Site and services usage data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Site, or we are legally obligated to retain this data for longer periods.

Third-Party Websites -

Our Site may contain links to third-party sites. This Privacy Policy does not apply to those third-party sites. We recommend that you read the privacy statements of any other sites that you visit as we are not responsible for the privacy practices of those sites.

Children -

Our Services are not directed to, and we do not knowingly collect personal information from, children under the age of 16. If you are under 16, please do not attempt to fill out our forms or send any personal information about yourself to us. If we become aware that a child under 16 has provided us with personal information, we will take steps to delete such information from our files.

Contact Us -

If you have questions or concerns regarding any information in this Privacy Policy, please contact us by email at

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